They first approached us with an idea of redefining men’s high-end fashion in Africa. We helped create a strategy that addresses the men’s segmented group that focused on quality and fit, innovation and sustainability. We helped them shape their brand to focus on men’s business outfits, casual styles and athleisure. Our strategy was aimed at ensuring that their clientele was spoilt for choice. From trend-setting to individualists options the Boldini brand is a choice that defines confident statements with cool accents. Their core brand was all about self-confident business looks that had classic modern styles with a focus on targeting men who valued quality, elegance and VIP personal service. We were able to secure them an investment of £50,000. allowed to them to manufacturing deals for their clothing line and have now opened their first of many boutique stores.